Christmas: Kendall Jenner is the face of Jacquemus in a controversial shoot

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Kendall Jenner has once again posed for Jacquemus. In the run-up to Christmas, the clothing and jewelry brand unveiled an exclusive collection. To promote it, it has once again teamed up with influencer Kendall Jenner, who has once again become their muse. A long-standing strategic collaboration between the brand and the influencer, which has seen both highs and lows.

The new Jacquemus winter collection

Jacquemus has unveiled its new range of pieces. Entitled "Gurilande/The Hollydays collections", it features 80 items, including handbags, jewelry, asymmetrical buckles and even clothing in end-of-year colors. For this new collection, social network star Kylie Jenner becomes the brand's muse and presents her original ranges.

Jacquemus x Kendall Jenner: a new collaboration

This isn't the first time the brand has teamed up with a member of the Kardashian / Jenner clan. The model was already one of the luxury brand's favorite muses. A privileged partnership that is doubling its efforts for the end-of-year season.

Chosen by Simon Porte-Jacquemus, the designer, who had already galvanized crowds with his summer and fall collections, decided to return to the influencer for this special occasion, the end-of-year festivities.

Kendall Jenner makes her comeback with a new alliance that's as glamorous as it is daring.

Unveiled on November 6, Jaquemus presents the model in a campaign that's both sexy and cold-weather aesthetic.

The operation is intended to be a highly visual campaign, combining both photo shoots and video spots, featuring Kendall Jenner.

In these different vignettes, the model alternates between garlands and baubles, recalling the name of the collection and the famous Christmas decoration, and ice skates, evoking winter sports, posing on a pastel yellow sofa. Accompanied by the brand's clothes, the model embodies an ode to winter in this shoot.

All the ingredients are present in this winning recipe for the brand, but it has not failed to stir up controversy.

A bold and controversial exposé

However, what particularly stood out in this campaign was the collaboration with the influencer, who didn't hesitate to adopt daring positions.

The editorial choice of the shoot was not to everyone's liking, but is sure to get people talking about the collection.

It's not the first time, however, that this kind of criticism has arisen in relation to editorial choices. A controversy arose back in 2021, when the influencer appeared naked during a photoshoot.

Simon Porte Jacquemus, the designer, was then accused of mysoginism.

But despite the controversy, this bold campaign made a big splash. The collection has all the ingredients of Christmas. The polarization created around the influencer reinforces the campaign's reach. A buzz created in spite of the controversy, which will nonetheless work in Jacquemus's favor.

With this new collection, Kendall Jenner and Jacquemus officially kick off the Christmas festivities and advertising campaigns linked to the winter season. It's also a great gift idea for your friends and family.

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