Tiffany & Co invites itself to the Palais Garnier

For several months now, the Palais Garnier has been under construction, concealing its sumptuous façade. To fill the void, jewelry brand Tiffany & Co unveiled a giant poster on October 1, promoting its most famous ring.

A work by Paul Rousteau

This isn't the first time the façade of the Opera Garnier has been decorated since work began. The artist JR had already proposed a trompe-l'œil cavern to adorn the scaffolding of the famous Parisian monument. Since the beginning of October, a brand new work has been on offer, this time by the jewelry company Tyffanie & Co, in partnership with artist Paul Rousteau. The artist's choice is not insignificant, as he has already worked on giant displays at the Louvre and Trocadero museums.

Once again, Rousteau follows the rule, printing this monumental poster on the entire front façade of the Garnier Opera House.

Accompanied by this imposing new trompe-l'oeil of a building reminiscent of the classical style of the monument, completing the visible part of the opera house, the sixteen stone, the famous ring from the American house, is proudly displayed. Recognizable by its cross-stitch motif, the ring, created in the 1950s by Jean Shlumberger, is being promoted here until the end of the month.

Known for its daring commercials, Tiffany & Co is no stranger to XXL advertising.

XXL advertising

For this advertising campaign, the American jeweller has once again pulled out all the stops with this poster. A format that lives up to the Sixteen Stone's reputation, proving once again that the ring remains timeless. Set with sixteen diamonds, the ring is a meticulous ensemble of precious stones and gold, creating a symphony of light and elegance.

The brand had already promoted its products in XXL formats. In October 2022, Tiffany & Co set up a digital cube in front of the Centre Pompidou for the Nuit Blanche. This luminous, bluish installation dazzled the public, creating a buzz on social networks.

Then, in January 2023, the brand repeated the trick, advertising its Lock bracelets with trompe-l'œil posters covering the Louvre Museum's storefronts. A campaign that proved successful, as the new displays at the Palais Garnier demonstrate.

The poster will be on display in front of the Palais Garnier until the end of the month, and is sure to give the brand a high profile.

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