Datacook: multiply your results with AI

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Datacook helps you achieve your marketing objectives with its unique H.I.T. (High Innovation Targeting) method, which combines artificial intelligence and human expertise. We met Élodie Vaillant, CEO of Datacook.

Datacook: what is it?

Élodie Vaillant, CEO and co-founder of Datacook, explains:

"At Datacook, we're AI-powered marketing. We target small and medium-sized enterprises (SMEs) as well as large corporations, in which we implement the entire DATA and AI stack, in order to exploit the data collected, in a highly operational way, as well as with strategic follow-up."

Data analysis and management has always been a major challenge, but there are still very few solutions available for small and medium-sized businesses .

"These are recurring topics with regular requests from our customers, who unfortunately don't know how to make the most of their databases. their databases"adds Élodie.

Knowing your customers and prospects: a major challenge

Thanks to Datacook, companies can exploit the full potential of their data, leading to the development of more tailored and personalized offers.

"Thanks to Datacook, it's possible to identify customer profiles, find out how many times they visit the same platform, whether they buy on multiple channels or even whether they're responsive to the campaigns I send them."

While Datacook's stack has been designed to be particularly easy to use, it also features sophisticated AI-based technology to process data for customer knowledge and activation purposes.

"Artificial intelligence makes it possible to detect a customer's buying potential, so that companies can establish appropriate conversion mechanics. And since AI detects each prospect's buying potential, based on their budget, it's possible to push towards them the products that best suit them."

Thanks to the technology developed by Datacook, the solution is able to detect all the signals, weak or strong, that reveal a customer's potential.

"For example, we're able to tell whether a customer or prospect who doesn't seem genuinely interested, will be a future nugget customer, or why not, an ambassador on social networks."

Marketing and newsletters: how do you keep your subscribers?

"To avoid opt-out, due to marketing pressure that can sometimes seem too strong, we've set up a tool on Datacook that analyzes the weak signals of customers who are starting to tire of newsletters, so we can suggest actions to keep them loyal."

What's a good newsletter in 2024?

Élodie shares with us her definition of a good newsletter: a fervent blend of quality and personalization.

"It's important that both textual and graphic elements are of the highest quality. The more consistent and polished the branding, the better. But what really counts is personalization."

In terms of sales, personalization is a real game of targeting and segmentation. You need to adapt your content to the specific characteristics of your customers.

Élodie concludes by adding:

"With Datacook, we're able to multiply our customers' sales by a factor of 17 or even 21, all the while retaining the tools they use, but implementing our ability to drastically process the data collected."

To find out more about Datacook, visit their website.

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