Marketing trends for 2024

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The new school year is approaching, and with it the last quarter of 2023. The end of the year is conducive to change, making companies rethink their marketing strategies while forcing them to adapt to the new practices to come. By 2023, the use of artificial intelligence has exploded, influencer marketing has come of age, and brands are embracing new technologies to promote their offerings.

What will marketing trends look like in 2024?

On the face of it, marketing trends in 2024 don't appear to be undergoing a complete overhaul. While remaining in line with the marketing successes of 2023, a sprinkling of technology and artificial intelligence will blend into the mix.

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Focus on 5 marketing trends in 2024 :

Customization

This year, the need for personalized campaigns has been felt by consumers. Gone are the days of mass campaigns, with their impersonal, intrusive messages. Personalization is, and will continue to be, at the heart of strategies. Like Nike, which launched a personalized marketing campaign that targeted customers based on their interests, purchase history and social networking behavior. The campaign used a variety of personalization techniques, such as personalized recommendations and customized offers.

Through this campaign, Nike increased its sales by 15%, customer satisfaction by 10%, and its reach on social networks by 5%.

Social media

Without needing to remind you of the power of social networks, social media campaigns will continue to attract the goodwill of consumers in 2024. According to a Hubspot study, companies that use social networks in their campaigns see a 20% increase in web traffic and a 9% increase in sales.

Quality content

For some years now, the rule "you have to give to get" has been particularly true for brands. Consumers have become accustomed to receiving valuable content. While this rule is more difficult to apply to B2B brands, it is an impressive vector for growth, with a 97% increase in qualified leads according to a Hubspot study. Another study by the Content Marketing Institute revealed that 91% of consumers trust a company that publishes quality content.

The rise of video

Generally speaking, video is the most popular content for Internet users. Video marketing campaigns are taking off. At the start of 2023, 82% of marketers were planning to increase their video budgets. According to a Wyzowl study, 97% of companies using video marketing see an increase in brand awareness, and 80% see an increase in sales.

3 cases of companies surfing the video boom :

👉 HubSpot saw a 120% increase in qualified leads after launching a video campaign.

👉 Wix saw a 49% increase in sales after launching a video campaign on YouTube.

👉 Coca-Cola saw a 20% increase in brand awareness after launching a video campaign on Facebook.

Artificial intelligence

While the practice of AI is booming, brands are using artificial intelligence to automate their marketing tasks, to analyze their data, but also to create content. Amazon is no stranger to AI tools, as they use artificial intelligence to recommend products to customers based on their past purchases, searches and interactions with the website. Thanks to this practice, Amazon saw a 15% increase in conversion rates after launching an AI-based marketing campaign that recommended products to customers.

The perpetual changes we're going through don't allow us to draw up an exhaustive list of future marketing trends for 2024, but there's no doubt that the new year will be dominated by artificial intelligence and quality content.

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