Old El Paso surprises influencer Lena Situation at a fashion show

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This summer, in one of her vlogs, Léna Mahfouf, better known under the pseudonym Léna situation, confessed her love for the Mexican food brand Old El Paso. A declaration that did not go unnoticed by the company, which responded with humor.

Old el Paso invites itself to the Loewe show

This isn't the first time the influencer has shown her interest in cooking and food. But last August, a video in which Léna expressed her passion for Old El Paso and its famous spices caught the company's attention. The idea then occurred to them to organize an event to meet her.

With the help of communications agency Artefact 3000, the company was able to put together a highly unusual communications operation. On September 29, several extras attended Loewe's Paris fashion show, where the influencer was present, as part of Fashion Week. Each extra was accompanied by giant tortilla-shaped posters bearing an unusual message: Léna, do you want to be the new Old el Paso muse? Sitting in the audience, they proudly presented their signs to the crowd. It was a humorous and creative initiative, and Léna was quick to respond as she passed by. It was a surprising move on the part of the brand, and one that did not go unnoticed by Léna and other Internet users.

A daring publicity stunt

This unusual publicity stunt aroused the curiosity of many. If the public was surprised by these strange posters, it was above all the main interested party who was amused by the situation. Léna took the time to meet the extras, at first believing them to be a hidden camera. With a smile, she was able to chat with them, once again demonstrating her love for the brand's spices.

She ended up taking a series of photos, and shared this new unlikely encounter on her social networks. Memorable memories for the influencer, marking a first success for the brand and its advertising.

Léna's spontaneity and enthusiasm were the key moments in this story.

It's a surprising move on the part of the brand, but one that has proved its worth. It's a simple, creative method that quickly became a success. Images of the event soon circulated on the Internet, provoking a deep infatuation among the influencer's fans. The audacity of the idea, and of the request made to the influencer, did not fail to provoke reactions on social networks, where a wave of positive sharing and commitment to the brand followed.

Further proof of the connections between brands, celebrities and the public.

If this promotion is a success for Old El Paso's communications, we'll have to wait and see whether Léna agrees to collaborate with the brand. For now, the Mexican brand can take advantage of the buzz created by their signs.

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