Google announces new Artificial Intelligence tools

At its Google Marketing Live event, Google announced the arrival of new tools based directly on artificial intelligence, specially designed for brands.

Google Ads, formerly Google AdWords

Google Ads, formerly known as Google Adwords, is an online advertising platform offered by Google. It enables companies to display targeted ads on the Google search engine.

With Google Ads, you can create customized advertising campaigns based on your specific objectives. You can choose keywords relevant to your business, set a daily or monthly budget and create ads to promote your product or service. But of all the companies using Google Ads to drive traffic to their website, many face a distinct lack of knowledge, preventing them from creating optimized content capable of generating an attractive return on investment. Thanks to artificial intelligence, Google hopes to alleviate the problem faced by many companies whose business is not online advertising.

New tools to do what?

An AI tool for creating images for Google ads:

Google introduces a new way for advertisers to create more compelling ads. This innovative approach will generate captivating visual backgrounds for product photos. Thanks to this feature, your content will stand out more in users' news feeds, so this small change may well increase the visibility of your ads on the search engine.

Google explains:

"Our new Product Studio brings the benefits of generative AI within the reach of companies of all sizes, helping them to easily create unique, customized product images for free, and extract more value from the images they already own."

This new process (to be found in your google ads account), offers brands the possibility of quickly and easily generating different versions of images.

In addition to creating new backgrounds, this tool also lets you delete existing ones. In this way, you can maximize the use of your visual resources while improving the quality of small or low-resolution images, without having to shoot again.

A tool to shorten your text content :

Using artificial intelligence, Google will be able to create short, high-impact content for your ads, based on the information written on your website.

Google explains:

"Simply add a landing page from your website and Google AI will summarize the page. Then it generates relevant and effective keywords, titles, descriptions, images and other elements when creating Google Ads campaigns. You can easily view and edit these suggestions before deploying them."

An optimization tool for your Google Ads campaigns:

Google will soon be able to offer a tool for optimizing your existing content for the creation of Google Ads campaigns. To be more precise, you'll be able to use the content of your previous ads to create new ones, with sentence formulations and titles more inclined to conversion.

Google explains:

"For example, in the case of a search for "care for dry and sensitive skin", AI can use the content of your landing page and existing ads to create a new headline that matches the query even better, such as "Soothe your dry and sensitive skin".

New formats for Google ads:

The American giant is redesigning the ergonomics of its online advertising, so that it correlates both with its new artificial intelligence tools, and with changes in user behavior.

Google explains:

"Over the next few months, we'll be experimenting with search and shopping ads directly integrated with AI-powered instant and conversational mode. For example, if someone searches for 'outdoor activities to do in Maui' and refines their search by asking for 'children's activities' and 'surfing', they might see a fully personalized ad for a travel brand that offers surfing lessons for kids."

Google Ads Search and support from a Google Ads expert

Paid advertising is a real challenge for companies. Although Google has put in place solutions to support users, such as Google Ads Search or the possibility of contacting a Google Ads expert, creating ads with a satisfactory ROI is no easy task.

We can expect some exciting developments from Google. Artificial intelligence is clearly taking its place in our consumer habits. We're looking forward to testing these new tools, which we're sure will make all the difference when it comes to search engine advertising.

Want to know more about paid advertising and organic search? Our BeContent division can help you optimize your content.