HubSpot's new pricing model: what's changing?

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Partner article

As of March 5, 2024, HubSpot is rolling out a new pricing model based on user licenses for all versions of its software. Communication from Rob Giglio, Director of Customer Experience, explains.

Since its launch in 2006, HubSpot has evolved from a simple application to a suite of customer engagement software, to become today the world's leading AI-powered customer platform, and the choice of over 190,000 businesses. A guiding principle has guided each of these evolutions: to help organizations achieve growth with technology that is both powerful and easy to use.

Today, HubSpot is announcing the introduction of a new pricing model soon to be implemented to reflect HubSpot's offering and make it easier to purchase, while offering access to the artificial intelligence features included in its intelligent CRM and all its software.

Pricing based on the number of user licenses

As of March 5, 2024, HubSpot is introducing a user license pricing model for all Starter, Pro and Enterprise subscriptions. This change is marked by the abolition of the minimum number of licenses required for Sales Hub and Service Hub, and by the introduction of two new licenses: the essential license and the read-only license.

• Essential licenses will give users access with modification rights to purchased software, enable them to benefit from the platform's AI products and features, and connect teams to HubSpot's intelligent CRM.

• Read-only licenses, which are free and unlimited for paid portals, will give users who are not actively working in HubSpot the necessary visibility over software data.

The new pricing model is designed to meet customer needs in a number of ways:

• It allows them to start with a free account and then expand by including 5 users for the free tools and introducing a single type of user license, the essential license, for the Starter version. HubSpot makes it even easier for companies to accelerate their growth.

• Customers can pay as they grow , thanks to the new read-only license and the elimination of the minimum number of user licenses required for Sales Hub and Service Hub. This gives them greater visibility over access to their HubSpot portal, and greater control over their overall cost of use.

• Teams are connected thanks to access to HubSpot's intelligent CRM, provided by the new essential license. Intelligent CRM provides a centralized database that enables teams to better understand the customer journey from a marketing, sales and service perspective.

• Intelligent CRM boosts team efficiency by unifying data to accelerate workflows and provide more customer context. And with AI capabilities built into HubSpot's customer engagement software, including optimized content creation, revenue forecasting and reporting, teams can generate even more value, faster.

The new HubSpot subscription pricing model went into effect on March 5, 2024 for new customers. There will be no immediate impact on subscription pricing for existing HubSpot customers.

This model has been designed to offer flexible subscription options that grow as businesses grow. It gives customers greater control over their overall cost of use, and helps businesses take their first steps and grow successfully with HubSpot.

To find out more about the new pricing for the various subscriptions, go to the page dedicated to the new model.

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Things to remember

For agencies and consultants who use HubSpot for their customers, this new offer is not useful, as it is only for new Hubspot customers. These changes will reinforce Hubspot's leading position in the CRM market, but also in the market for prospecting tools, as the Hubspot tool will compete with software such as Lemlist, or Datananas. Hubspot's Hub Sales Pro will revolutionize customer acquisition for B2B entrepreneurs, agencies and small businesses.

You'll be able to take advantage of a CRM and Prospecting tool for just 100 euros / user, which means incredible value for money.

HubSpot Sales Pro is a suite of tools designed to help sales teams effectively manage their sales processes, develop customer relationships and increase conversion rates. Here are some of the key features and activities you can perform with HubSpot Sales Pro:

1. Contact and prospect management :

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- Creation and management of contact and prospect databases.
- Tracking interactions with prospects, including emails, phone calls and meetings.

2. Automation of sales tasks :

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- Automate repetitive tasks such as sending follow-up e-mails, creating follow-up reminders, etc.
- Set up automated workflows to streamline sales processes.

3. E-mail follow-up :

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- Track emails sent to prospects, including open rates and link clicks.
- Real-time notifications when prospects open emails or click on links, enabling immediate action by the sales team.

4. Performance analysis :

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- Analysis of sales team performance, including conversion rates, lead activity, etc.
- Detailed reports on individual sales team member performance.

5. Personalize interactions with prospects :

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- Personalize communications with prospects based on their behavior and interests.
- Use of personalized e-mail templates to optimize response and engagement rates.

6. Integration with other tools :

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- Integration with other productivity and CRM tools for a seamless user experience.
- Integration with HubSpot CRM to synchronize data and ensure a complete overview of prospect interactions.

7. Sales pipeline management :

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- Track sales opportunities through the various stages of the sales process.
- Visualization of sales pipelines to identify current opportunities and forecast future revenues.

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In summary, the new HubSpot Sales Pro offering provides a comprehensive range of tools and features to help sales teams automate their processes, personalize their interactions with prospects and improve their overall sales performance. It's a powerful tool for companies looking to optimize their sales efforts and boost commercial growth.

As your partner, theAfffect agency, specialized in acquisition, can help you create your lead machine and find your future customers, by putting in place the tools, methods, processes and skills to perform.

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