Instagram: create your own stickers

After the horoscope sticker, Instagram is testing an option for customizing stickers in stories and reels.

Although it's not a revolution as such, since this little gadget, nice as it is, will hardly change the way we use the social network for business purposes, it's still an interesting option to use.

How will the personalized sticker option work?

It works in exactly the same way as the clipping system on iPhone. Simply hold your finger over the object you want to select, and Instagram will automatically detect it.

Adam Mosseri, Instagram's general manager, also specified that the option will be usable on any Instagram content, which means you'll be able to create a sticker from a photo of your cat, just as much as from a post by Kylie Jenner.

In its broadcast channelAdam Mosseri explains:

"We're testing a way to turn photos into custom stickers, which you can use in Reels and Stories. You'll be able to create stickers from your own photos in your gallery or from eligible images you see on Instagram."

Custom stickers on Instagram: why use them?

Beyond the fun aspect, the personalization possibilities they bring to stories and reels is an interesting area to explore. As part of an offer or product launch, or simply when communicating about your business, you'll be able to further personalize your content by adding stickers correlated to your creations.

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