July 2024: Focus on the TikTok trends to watch

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Every month, new trends appear on social networks, and TikTok is undoubtedly the forerunner of tomorrow's trends. Although July has been a particularly quiet month in terms of new trends, two that can be applied within your company stand out. We decipher them for you.

Trend TikTok: 99 problems, 1 solution:

The concept is quite simple: set to soft music, a first rush is added with the notation "99 problems", to which a following rush gives the solution. The result? In less than ten seconds, you're showcasing your product, by introducing your subscriber to an urgent need to deal with a situation they're facing.

Trend TikTok: Race me if you're offended:

This trend has gone completely viral. Taken up by many companies, both BtoC and BtoB, it highlights team members and their complicity. It's fresh content, perfect for summer, and doesn't require a great deal of acting ability. Quite the opposite, in fact: the worse it is, the better.

TikTok trends: the music to use in July

Some songs are more popular than others on TikTok. Due to their massive use, they can remain in the top 5 of music to use for several weeks or even months. This is particularly true of Wildest Dreams, a song from the Bridgerton Chronicle series, whose popularity continues unabated. The choice of music is extremely important, and has a major influence on the virality of your TikTok video.

In the top 10 of the best TikTok music to use, we find :

Maneater

-How i love being a Woman

-Love on the brain sped up

-l.a.love

-Pretty (sped up)

-Billie eilish CHIHIRO gravagerz remix

-Speed.up S0undz

-A Summer Place

-Lady Finger

-Lush Life

What time should I post on TikTok?

In 2024, the best times to publish on TikTok are between 6pm and 8pm every day of the week. While these times are a relatively reliable average based on a large panel of users, don't forget that the best time to post is when your audience is online. Go to the statistics tab of your TikTok application to find out when your audience is active.

Publishing on TikTok during the summer vacations, good or bad idea?

Simply put: good. Stopping your activity on social networks during what may be, for your company, an off-peak period, would be completely counter-productive. No matter which social network you post on, they all feed on one thing: regular relevant content.

Regularity is the key to a successful social media strategy, so don't let the summer season mean a sudden halt to your social networking activity.

In any case, if you didn't know what to post on TikTok in mid-July, now you do. Enjoy.