Social Selling in 2023

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It's time to reinvent face-to-face selling and telephone canvassing for the digital world. Traditional sales methods are being transformed, giving way to a new era where digitalization reigns supreme. In this context, Social Selling, via platforms such as LinkedIn, is becoming an essential lever for all ambitious salespeople.

What is Social Selling?

Social Selling can be defined as the use of social networks to find, understand and engage prospects in a sales context. Unlike traditional methods based on face-to-face or telephone interactions, Social Selling takes place primarily online, offering companies an unprecedented opportunity to reach a massive, targeted audience.

LinkedIn: The Social Selling behemoth

With a user network of 800 million members by 2023, LinkedIn has become the playground of choice for sales professionals. Harness the power of this network to develop lasting relationships. LinkedIn Sales Navigator, in particular, is an essential tool for any company wishing to harness the potential of Social Selling.

The tangible benefits of LinkedIn Sales Navigator

According to the latest studies, salespeople who use this tool benefit from :

• A 15% increase in their pipeline: This considerable increase ensures a constant flow of qualified leads, optimizing the chances of conversion.
• A 17% higher conversion rate when leads are registered on LinkedIn Sales Navigator: This demonstrates the effectiveness of this tool in qualifying and converting leads.
• An impressive 42% increase in the contract value of opportunities from LinkedIn Sales Navigator: not only are salespeople closing more sales, but the value of those sales is also higher.

Conclusion: The future of sales is digital

The world is changing, and sales methods need to evolve accordingly. Social Selling, with LinkedIn at the forefront, offers companies a unique opportunity to reach prospects in a more personal and effective way. By investing in tools like LinkedIn Sales Navigator and training your teams in Social Selling best practices, you'll ensure your place in the digital economy of 2023.

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