Lego releases unusual posters for Halloween

Halloween is the time of year when monsters take center stage, and it's a good time to watch a scary movie late at night. But it's also a great commercial opportunity for many brands, who see it as a chance to play on the event to promote their products. Recently, the famous Lego miniature brick company unveiled a series of six unusual and scary posters.

Lego adapts for Halloween

The company has found a special place in the hearts of its customers, offering ever more do-it-yourself constructions, thanks to its famous little plastic bricks in all shapes and colors. While the company is known for partnering with famous franchises, such as the Star Wars saga or, more recently, theAnimal Crossing video game, to offer unique and innovative constructions, it also knows how to play with the different holidays of the year.

Over the years, Lego has adapted to the special occasions in the calendar, and used them to come up with innovative constructions and ideas. Halloween is no exception, and we've already seen the appearance of haunted mansions that you can build yourself, or witches and other monsters that you can put together as you wish, to create a variety of characters.

Once again, these collaborations demonstrate Lego's ability to come up with ever more creative ideas, and to adapt in original and relevant ways to the seasons and current events. It's an unusual communication stunt that clearly highlights the creativity required of Lego fans when they appropriate entire Lego sets.

For this year's Halloween, the company once again wanted to mark the occasion with an ingenious idea for successful communication.

Humorous posters for Halloween

This year, for Halloween, Lego has struck hard. Because while assembling a collection of little bricks is great fun, there are also a number of drawbacks to playing with them.

Who hasn't felt the pain of walking barefoot on a Lego? Let's remember the ordeal of looking for a missing or lost piece. And what about the two bricks that don't want to be separated once they've been fitted together?

So many painful memories of our gaming sessions, which Lego has been able to play with. The company has come up with six posters that are now available for purchase. The company has not hesitated to appropriate and parody famous vintage horror comic book posters to represent the more bitter aspects of the gaming experience.

Only Lego Insiders can get their hands on these posters, available until October 31, in exchange for 1,750 points.

Unusual posters where legos become formidable adversaries. A daring but innovative communication that's sure to get people talking this Halloween.

Once again, Lego has demonstrated its ingenuity in this fun campaign.

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