Snapchat: new AI tools arrive

Earlier this year, Snapchat had us all fantasizing about its artificial intelligence called My AI, a chatbot powered by Chat GPT capable of conversing with us while guiding us through the use of the application. If the excitement around this AI was high, it's because Snapchat was the first to integrate Chat GPT into its network. Since then, months have gone by, and Chat GPT is now part of the landscape. So how does Snapchat continue to differentiate itself thanks to artificial intelligence?

Snapchat: generative AI tools

Firstly, Snapchat introduces a novel method for crafting visuals via its Composer. It uses text prompts to generate images using artificial intelligence.

Like Dall-E or Midjourney, Snapchat has now developed its own visual creation process. It gives you the opportunity to design creative works of art without interruption.

Snapchat explains:

"In a few words, use AI to create and send a Snap of what you know will please a friend, even if the perfect scene is out of sight."

A collaborative AI option:

To take things a step further, Snapchat now offers an AI-powered option for creating images in collaboration with your friends. Named Dreams, this innovative function lets you co-construct visuals with selected people.

For whom are AI tools available?

All the new generative AI tools are part of Snapchat's paid subscription, called Snapchat+. Only Dreams is partially free, allowing any Snapchater to create up to 8 visuals per month in collaboration with friends.

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