So.bio presents its podcast "Les passionnés du local" (Local enthusiasts)

With peaks of 200 million monthly listeners according to Médiamétrie, the audience for podcasts continues to grow, particularly among the younger generations. So it's no surprise that many companies are exploring this audio format to connect with their communities.

Accessible, inexpensive and easy to produce, podcasts are changing the face of communications. For advertisers wishing to diversify their communications mix by investing in other channels, podcasts are now an essential diversification lever. This is the choice made by So.bio.

So.bio presents its podcast 'Les passionnés du local' (Local enthusiasts)

How to promote local producers committed to organic farming and present throughout the country? This is a key question for the specialist So.bio chain, for whom short distribution channels have been at the heart of its DNA since its creation in 2005. Every year, special events are organized to showcase the 1,850 local producers listed by the stores, representing an average of 450 local products in each So.bio store. This April, the brand presents its podcast: Les passionnés du local.

In this 10-minute audio format, So.bio invites its community (but not only) to an "immersive" meeting with a local producer. Four sequences punctuate each episode, in which a producer describes the history of his brand, his background, his know-how, his artisanal production and manufacturing methods, before concluding with a tasting narrated by the producer himself.

Each month, the brand plans to travel the length and breadth of France's regions, giving a voice to its producers who are present in every corner of the country.

5 episodes are already available on all audio platforms(Deezer, Spotify, etc.) and on YouTube.

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Local at the heart of So.bio's DNA

The So.bio teams have been working directly with local suppliers and producers for 19 years. They include breeders, soap-makers, brewers, beekeepers, bakers, winemakers, market gardeners and many more. At So.bio, a local producer is a craftsman or farmer located less than 100 km from the store. Beyond that, up to 250 km, they are considered regional producers. In agricultural regions, fruit and vegetables are usually grown within a few kilometers of the store. So.bio also works with national organic brands for its global offering.

A team of six people is dedicated to finding producers throughout the region. From farm tastings to store shelves, products are selected according to a demanding charter. So.bio takes an interest in their production and the quality of their raw materials. The sourcing team tastes their products and scrupulously studies their composition before listing them.

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