How can I get more visibility on TikTok?

Recently, TikTok published its top tips for drastically increasing visibility on the social network. The idea: offer content specific to each community.

TikTok explains:

"Embrace communities and their subcultures: that's where the real inspiration lies. 76% of users say they appreciate brands being part of interest groups on TikTok"..

So how do you translate this advice?

Roughly speaking, it's about creating content tailored to each target audience. From music and wording to trends, every detail of your videos must be dedicated to your target audience.

The big brands have understood this, as has Ebay, which has produced a whole series of videos on sneakers, aimed at fans of these sneakers created in 1917.

How do I apply TikTok's advice?

If knowing your target is one of the pillars of communication, knowing how to reach it is another matter altogether. That's why TikTok has developed the Keyword Insight Tool, which identifies the most relevant keywords for a given theme.

TikTok also explains that it is adopting established community trends to reach them more easily:

"Experiment with new content formats that TikTok users embrace and know well, such as photo mode or street interviews. Certain communities favor certain content formats: K-pop fans are familiar with fan montages, while #beautytok loves "get ready with me" (#grwm) vlogs and storytimes. You can also explore templates in CapCut."

To conclude

In short, knowledge of the communities you reach is inherent to the success of your videos on the platform.

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