With Fan Spotlight, TikTok attracts artists' fans

To mark the release of her latest album "Hit Me Hard & Soft", Billie Eilish has officially launched TikTok's Fan Spotlight feature.

TikTok has announced the launch of Fan Spotlight, a brand new feature focused on artist-fan interactions. The new feature was inaugurated by global superstar Billie Eilish to celebrate the release of her new album, "Hit Me Hard & Soft".

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TikTok's new Fan Spotlight feature

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Fan Spotlight is a new feature reserved for artists, allowing them to showcase their favorite fan videos on their Music tab. Artists can choose to showcase up to five of their favorite fan videos at a time. How do they do this? By "pinning" them to the top of their music tab as a "Fan Spotlight". If a video is chosen by the artist, the creator receives a notification. The video will then remain pinned at the top of the artist's Music tab for up to 7 days. After that, the artist can choose to pin new fan videos.

To maximize their chances of being selected, fans can participate in playlist selection as well as challenges to unlock personalized profile artwork and take part in album-themed activities.

It's no surprise that the Chinese social network chose to launch this new feature with Billie Eilish. Her song What Was I Made For? has spawned 1.4 million designer videos. Her song Because I Am, meanwhile, has inspired over 1.5 million dance videos and make-up tutorials.

The new Fan Spotlight feature is now available to all artists on TikTok.

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