Sending DMs has arrived on Linkedin pages

Simple as it may be, we're delighted with this new feature. It's official, Linkedin has announced the roll-out of Pages Messaging, an option allowing companies to send and receive messages on their Linkedin pages. This new Pages Messaging feature will also enable companies to better track conversations and manage customer inquiries, offering a more efficient way of communicating with them.

In addition, it will be possible to automate certain responses to frequent messages using chatbots and pre-recorded personalized replies, enabling companies to save time while offering faster service to their customers. We are convinced that this new feature will be a valuable tool for companies wishing to improve their communication with their audience on LinkedIn.

Linkedin explains:

"With Pages Messaging, members can contact brands via a personalized message, previously only available for member-to-member interactions, on topics such as products and services, business opportunities and much more. Organizations will have a dedicated inbox to manage these two-way conversations and prioritize the requests that are most important to their business."

What does the messaging system on Linkedin pages look like?

True to the messaging of personal Linkedin accounts, the interface is neutral, simple and easy. You can send messages to companies and receive messages from them, just as you would with a personal contact. Businesses can also reply to comments on their posts directly from their page messaging, making it easier for them to manage engagement with their audience. We look forward to seeing how companies use this new feature to interact with their audience on LinkedIn.

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