Elon Musk announces that x could become pay-per-view

Elon Musk is seriously considering making his social network X (formerly Twitter) a paying service. Although no price has been announced for the subscription, the chairman of the former blue bird insists that this is the only way to combat the bots present on the platform.

X pay, good or bad idea?

While the decision may seem surprising, it is very much in line with the turnaround strategy implemented by Elon Musk since his takeover of Twitter. By starting to charge for account certification, Musk established from the outset a business model quite different from his predecessors, basing part of the profits generated on subscriptions.

It's clear that Twitter is overflowing with fake accounts, allowing scams of all kinds to flourish unabated on the network. Offering a paid subscription would considerably reduce the number of fake accounts, while disarming their fraudulent attempts. But in reality, Elon Musk isn't thinking of consumer security first and foremost when he plans to make the network pay. This is clearly a businessman's signature, as he sees in this model a return on investment with considerable potential.

To buy Twitter for $44 billion, Elon Musk drew $21 billion from his personal fortune, and pledged $62.5 billion worth of Tesla shares to cover a personal margin loan of $12.5 billion. All in all, a (large) chunk of change for the man who already owned $90 billion worth of pledged shares before the Twitter takeover.

X pays, but at what price?

On this point, we have no answer other than Elon Musk's mention of a small amount in the region of "a few dollars". We imagine that the price won't exceed that of Twitter Blue, X 's premium subscription, which costs €9.60 a month.

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