Instagram: a new music option for your notes

It's official: it's now possible to add music to Instagram notes.

Six months ago, Instagram released the notes option, a new way for platform users to offer content in a more personal way. A few days ago, Instagram announced the optimization of this new tool, thanks to the addition of music.

What's the point of music on notes?

The option is more of a gadget than a real need. With this new option, Instagram is further demonstrating its desire to compete with TikTok. What's important to understand is that behind the addition of music to content, there's a real music business. TikTok has become a distribution channel that plays a particularly important role in promoting new music. Instagram has clearly understood this: by adding music to notes, it strengthens its position with record companies and players in the music industry.

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Is the Notes option really used by Instagrammers?

According to Meta, Notes is particularly popular with its young members, with over 100 million accounts held by under-18s. Going a step further, the American giant informs us that 20% of the notes published by this teenage target get replies.

We can imagine that GenZ will soon be adding the music option to its Notes. To be continued.

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