Why use the newsletter in 2023?

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The newsletter is all too often identified as the number one enemy of our e-mail inboxes. With its ultra-promotional narrative and redundant texts, it tends to annoy us more than the opposite. Yet a well-crafted newsletter that really adds value is a powerful conversion tool.

Focus on the 5 advantages of a newsletter:

1. News sharing

If the first point seems particularly obvious, it has the merit of being true. The newsletter, as its name suggests, is there to provide news. Just like social networks, it provides your audience with information on the evolution of your business. It's particularly useful at key moments in your business, such as events, branding changes or a move, for example. By sharing your news, you keep in touch with your database.

2. Adding value

As mentioned in the introduction, your newsletter needs to be interesting. Beyond communicating your major news, you need to make sure that what you say feeds the people who read it. Just like a book, the content needs to entice them to finish reading, and they need to find useful information directly relevant to their needs. Depending on your field of activity, you need to provide your audience with what they explicitly or implicitly want from you.

3. Creating links

Newsletters are a means of communication like any other, and for them to be effective, it goes without saying that you need to converse with your audience. Although e-mail isn't exactly the most suitable feedback medium for chatting with your subscribers, you can ask them to reply to your newsletters, redirect them to your social networks, or post answers to questions they've already asked you.

4. Nurturing

Nurturing is a practice as much related to marketing as to business development, which involves sending targeted content to your lists of leads and prospects. By sending them regular e-mails, you keep them connected to your business, and when they decide to make a purchase, they'll think of you.

5. Sell

Because, let's not forget, your primary objective is to make money. In this context, the newsletter is a powerful, interesting and effective marketing tool, which you can easily incorporate into both your communication and sales strategies.

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