Social networks: all the data you need to know in 2024

Every year, algorithms, trends and consumer habits on social networks evolve. To understand which channels are best suited to reach your target, and what best practices to adopt on social networks in 2024, we take a look at the latest social media data you need to know.

Instagram: data to consider :

According to a study by We are Social in October 2023, 60.9% of Instagram users log on to the platform daily. Among them, teenage girls stand out in particular, with 73%.

An important element to take into account: geolocation. Posts that identify a location receive 79% more engagement.

While certainInstagram options enable better engagement, the choice of the types of content you post plays a decisive role. Unsurprisingly, videos are twice as engaging as photo posts.

What's more, since their launch, reels have generated 300% more engagement than "classic" posts.

Another figure to consider is the number of posts published on Instagram. More than 66,000 photos are shared every minute on IG, with over 100 million photos and videos published daily.

Instagram is at the heart of content strategies, as 95% of marketers prefer Instagram to communicate. The data also reveals Instagram's ubiquity in the lives of young adults, with 84% of 18-34 year-olds using it.

Instagram: the best times to post :

According to a CoSchedule study based on analysis of 37,219,512 posts, the best times to post on Instagram for :

The media are : 9 a.m., 12 p.m. and 3 p.m.

The restaurateurs are: At 11am, 1am and 6pm

The software publishers are: At 11am, 1pm and 5pm

Instagram: the best-performing hashtags :

According to a Hootsuite study, the best-performing hashtags are :

1. #love (2.1 Mrds)
2. #instagood (1.6 Mrd)
3. #fashion (1.1 Mrd)
4. #photooftheday (1 Mrd)
5. #photography (1 Mrd)
6. #art (1 Mrd)
7. #beautiful (816 M)
8. #nature (771 M)
9. #picoftheday (714 M)
10. #happy (693 M)

Linkedin: data you need to know in 2024 :

Linkedin boasts more than 28 million members, including around 13.5 million who are active every month. With an average of 9,900,000 monthly active users, Linkedin is the sixth most widely used social network in the country. Another important fact to bear in mind is that over 500,000 companies are represented on LinkedIn. That's quite a range of opportunities for your business.

Linkedin members are 47.5% women and 52.5% men.

According to Statista, here's how users rank by age:

• 18-24 year olds: 22
• 25-34 years: 53.8%
• 35-54 years: 14.4%
• +55 years: 9.8%

Linkedin: The best times to post in 2024 :

According to Meltwater, the best times to publish on Linkedin are :

• Between 8 and 10 a.m.
• Between 1 and 3 p.m.

And Meltwater indicates that engagement is best from Monday to Friday. Generally speaking, on Linkedin, it's important to think in terms of "office hours", to hit the mark and maximize impact.

Linkedin: The best-performing hashtags in 2024 :

According to a HelpIn study, the best-performing hashtags are :

1. #Recruitment: 638,654 subscribers
2. #rh : 607 444 subscribers
3. #ressourceshumaines: 341,752 subscribers
4. #emploi: 327,891 subscribers
5. #Emotional intelligence: 179,226 subscribers
6. #training: 178,403 subscribers
7. #alternance: 105,939 subscribers
8. #strategy: 118,265 subscribers
9. #agriculture: 106,033 subscribers
10. #immobilier: 103,378 subscribers

TikTok: what you need to know in 2024 :

TikTok is playing an increasingly important role in corporate marketing strategies, with 87% of marketers saying they use the short video format to promote their products and services, according to a Hubspot study.

Also according to Hubspot, half of TikTok users have made a purchase after viewing a TikTok Live.

What's more, search habits are changing, particularly among Generation Z. Nearly 40% of this generation now prefer to use TikTok and Instagram for their searches.

Unsurprisingly, the most active age group on TikTok, at 45%, is 16-24.

TikTok: The best times to post in 2024:

According to Hubspot, the best times to publish on TikTok in 2024 are :

• Between 6 p.m. and 8 p.m.

Any day of the week is a good day to publish on TikTok.

TikTok: The most successful hashtags in 2024 :

The list of the most successful hashtags is particularly voluminous. According to a Houtsuite analysis, they include :

1. #courtoi
2. #fyp
3. #tiktok
4. #tiktokchallenge
5. #tiktokviral
6. #tiktoktravel
7. #tiktoktradition
8. #tiktokers
9. #love
10. lovestory

Facebook: the data you need to know in 2024

According to Rival IQ, although Facebook dominates the world of social networks, with 2.935 billion monthly active users (including 40 million in France alone), its platform has an average engagement rate of just 0.07%.

Not too surprisingly, and as on Instagram, video is the most engaging format, with an average rate of 6%.

Facebook: The best times to post in 2024:

In 2024, according to Digitad, the best times to post are :

• 6 a.m. to 9 a.m. and 12 p.m. to 3 p.m. Monday, Wednesday, Thursday and Friday
• Between 12 p.m. and 1 p.m. on Saturday and Sunday

Facebook: The best-performing hashtags in 2024 :

According to a Loloy study, the most engaging hashtags in 2024 are :

1. #Facebook
2. #Instagram
3. #Instagood
4. #Youtube
5. #Tiktok
6. #Love
7. #Photography
8. #Twitter
9. #Likeforlikes
10. #Memes

Threads: data to be taken into account :

The most recent data (reported by WiziShop) indicates that Threads has 10.3 million daily active users. On average, users spend 3 minutes a day on the application.

Threads: The best times to post in 2024 :

According to Hopper, the best times to post on Threads are as follows:

Morning: 6am to 9am Afternoon: 12pm to 2pm
Evening: 7pm to 9pm or 11pm to 1am

X: data to be taken into account in 2024 :

In France, X (formerly Twitter) ranks as the fifth most-used social network, with over 11.473 million monthly active users in November 2023. The 18-24 age group accounts for 22% of this user base. The total number of monthly active users is estimated at 400 million.

X: The best times to post in 2024:

According to Yumen, the best times to publish are :

Between 12pm and 3pm all week.

X: The best-performing hashtags in 2024 :

According to coder.com, the most popular hashtags in 2024 are :

1. #SocialMedia
2. #Infographics
3. #FlashTweet
4. #SEO
5. #B2B
6. #Referencing
7. #PleaseRT
8. #Communication
9. #GrowthHacking
10. #Startup

YouTube: data to consider in 2024 :

According to Hubspot, YouTube has 2.5 billion monthly active users worldwide, with the 25-34 age group the most represented. On average, each visit to the platform lasts around 35 minutes. Finally, according to We Are Social and MeltWater, shorts garner a total of 50 million views a day.

YouTube: The best times to post in 2024:

According to Wizishop, the best times to publish on YouTube are :

• Between 3 and 9 p.m. Thursday to Saturday
• Between 11 a.m. and 4 p.m. on Sunday

YouTube: The best-performing hashtags in 2024:

According to Influencer Hub, the best hashtags of 2024 are :

1. #youtubeislife
2. #subscriber
3. #youtubeguru
4. #youtubecontent
5. #newvideo
6. #subscribers
7. #youtubevideo

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