TikTok has published a new special ads guide for e-tailers

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Since its launch, TikTok has been evolving with e-tailers in mind. And with good reason: Douyin, its Chinese version, has always operated in this way, with impressive results.

Social commerce is booming:

According to Research and Market's 2023 report, the Chinese social commerce market is expected to reach $430 billion by the end of 2023, representing 29% of the Chinese e-commerce market and $1.49 trillion.

In France, social commerce, i.e. sales via social network marketplaces, is undergoing a major transformation. And with good reason: almost 40% of GenZers prefer to use TikTok and Instagram rather than Google to find products and product-related information.

With this in mind, TikTok focuses its support on the need to promote products posted on its platform.

TikTok explains:

"Whether you're an established online retailer or just starting out in direct-to-consumer sales, finding your next customer can be difficult. Good news: your next customer is shopping on TikTok. This step-by-step guide will help you find them and increase your online sales."

In a nutshell, this new guide produced by TikTok, gives you the keys to a successful ads campaign. It's a useful overview of how to run a good ads campaign, especially if you've never tried your hand at it before.

You can download the guide by clicking here.

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