Coachella 2024: discover the new Instagram filter

Every year, Coachella brings together over 120,000 festival-goers in a splendid Californian setting for 3 days, during which influencers and music enthusiasts dress up in their finest outfits. To immortalize the best outfits of content creators, Instagram has launched Frame, a filter that turns all your photos into Polaroids.

Instagram: the return of the retro Polaroid vibe:

This trend is reminiscent of the early days ofInstagram, when our news feeds were saturated with pixelated photos surrounded by white frames. To take things a step further, Instagram has tried to replicate the Polaroid experience all the way. When you take your story, you then have to shake your phone, just like a real Polaroid, to make the image appear. We love it.

Is the frame filter just another gadget for Instagram?

Clearly,Instagram isn't revolutionizing the use of its application by deploying this type of option, but the immersive sensation generated by the Polaroid-related gesture is interesting. It shows Instagram's desire to create a deep link between digital and reality. It's both fun and a differentiating feature in the face of the competition. It remains to be seen whether Instagram intends to repeat the experience with other filters and application options.