How do I get followers on Instagram?

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It's said that algorithms are to blame for the lack of community growth among content creators on Instagram. We don't think so. And for good reason: at our marketing agency, we're drastically increasing our customers' subscriber numbers. So, what's the right way to gain followers on Instagram in 2024?

We'll explain.

Instagram: why does the number of followers matter?

It's a bit like the theory of the full restaurant VS the empty restaurant. We're always more attracted to places whose traction seems to be justified by the number of people present. So, while the size of your community is no guarantee of the quality of your content or your value proposition, it does matter.

How do I get qualified followers on Instagram?

If I add the word "qualified" to the title, it's not for nothing. As you can see, the number of subscribers is a real vanity metric, but the performance of your content on Instagram is in every way linked to your targeting. When it comes to gaining subscribers, choose wisely. Only if you know exactly who your customers are, and which targets are likely to become them, will you be able to fill your community with qualified, committed followers.

1. Use hashtags to gain subscribers:

Hashtags are real tags, markers of your activity. They can be used in two ways: the first, and very classic, is to use them when writing your posts. The second is to look at the publications posted around these hashtags. To do this, go to your Instagram search engine to see how many posts are associated with them. You're likely to come across thousands of publications. Know that there are as many potential subscribers here as there are posts published. Now it's up to you to bring them to your account and get them to subscribe. In this respect, like is your best tool. Every day, like the latest publications related to your activity. The like will then send a notification to your target audience, who, aware of your existence, will be inclined to follow you.

2. Subscribe to accounts that like Reels related to your business

This is by far the best advice I can give you. Follow/unfollow has long been decried, yet everyone does it. So let's stop the hypocrisy right now and focus on the methods that work, namely those I've mentioned.

Go to the Reels category of your Instagram account. Again, if you're following content related to your target, then Instagram's algorithms should suggest the content most liked by your target. Then, subscribe to the people who have liked the reels created (most certainly) by your competitors. Instant results guaranteed.

3. Create viral Reels videos

Since reels are currently the most visible and widely distributed format on Instagram, let's use them to create traction for your account. To successfully create viral reels, there are a few basic rules to follow, namely:

Good trend monitoring :

Follow the trends of the moment. Understanding Instagram's algorithms isn't all that complicated. The more you like a piece of content, the more the social network will push it up the news feed. By following video trends, you have a better chance of gaining visibility.

The choice of music :

Just like trends, music evolves with trends. In general, Instagram always suggests the most frequently used music at any given moment. We advise you to follow them.

Add subtitles :

80% of Internet users watch videos without sound. Adding subtitles when necessary is important. Also, reading adds dynamism to your content, while maintaining attention.

A video that "goes viral", as we say in the jargon, can win you hundreds or even thousands of subscribers in a very short space of time.

What you need to remember from this article is that, unfortunately, content creation alone is not enough to generate subscribers. Building an audience requires regular interaction with others. That's why the first two methods explained here are a good starting point for growing your subscriber base.

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