Olympic Games: 17.4 million messages published about Paris 2024

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Top start for Paris 2024, under the sign of the Parisian open-air opening ceremony. For this occasion, the eyes of the world are riveted on the Hexagone and messages on social networks are pouring in, placing the subject at the center of attention.

Visibrain, a social network monitoring tool, unveils the first trends around the long-awaited 2024 Olympic Games.

17.4 million messages published about Paris 2024, a drop in popularity compared to Tokyo 2021

Over the last thirty days, the global sporting event has been the focus of 17.4 million messages on social networks. However, the various world and French news items slightly overshadow Paris 2024: 32% fewer messages than Tokyo 2021. This is particularly true of the political developments in the French-speaking world (European and legislative elections), which recently dominated the social networks, eclipsing the Olympic Games for a few weeks. Despite this, the official hashtag of the competition, #Paris2024, and the hashtag #Legislatives2024 are enjoying almost similar popularity on social networks, and have both passed the 2 million message mark respectively.

Athletes wear influencer hats during the Olympic Games

Thanks to the behind-the-scenes stories revealed by athletes on social networks, Paris 2024 holds (almost) no secrets for Internet users. On TikTok, Hauls and fittings for Olympic outfits, room tours and visits to the athletes' village are just some of the features posted by several athletes on the Chinese social network.

The term "cartboard" has been causing a buzz on social networks in recent days. Why? Numerous videos show athletes' cardboard beds, astonishing Internet users. Mexican athlete Sofía Reinoso reveals her sleeping space on her account, following numerous questions on the subject, and generates 14.3 million views.

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Australian tennis player Daria Saville shares her now famous "olympic kit", made up of several outfits in her country's colors, and has racked up over 10 million views.

The video of French athlete Audrey Zarif's visit to the Olympic Village has been viewed over 3 million times on TikTok.

LVMH, Danone and CMA CGM, the three most influential brands on LinkedIn

With more than 9,000 reactions, the LVMH luxury group is the most influential on LinkedIn this month. Its publications on welcoming the Olympic Flame to the heart of its emblematic sites, on the outfits created for the volunteers, or sharing the experience of an employee carrying the Flame, all help the group to stand out.

For its part, Danone reports on its various operations, such as the facilities set up in the heart of Paris to take advantage of the Olympic Games (6,054 reactions).

CMA CGM, also a partner of the event, came third with 5,658 reactions.

The ranking is completed by Sanofi (5,134 reactions), Decathlon France (4,442 reactions), Louis Vuitton (3,908 reactions), Le Coq Sportif (3,895 reactions), La Poste Groupe (2,490 reactions), Orange (2,336 reactions) and Sodexo (1,779 reactions).