Hubspot offers $200 for TikTok Ads

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Hubspot recently began a new partnership with social network TikTok to facilitate customer acquisition on the platform.

Easier conversion with Hubspot CRM

TikTok offers a business opportunity for many brands and e-tailers to showcase their products and find new customers. The popular social network attracts a growing number of Internet users, now reaching a professional and corporate audience. The association between Hubspot and Tiktok is an unprecedented boon for companies looking to expand their customer base.

Important data: One in three people discover new products through the TikTok platform, and 90% of them take action following the discovery of a new service.

To improve lead generation and better support advertisers on the social network, Hubspot has entered into a partnership with TikTok. The main objective is to leverage the vast potential of its highly engaged audience by aggregating all leads into a single source, and unlocking the customer benefits of the Hubspot platform.

This integration enables companies to better organize customer contacts, and thus better serve them to increase sales. It also ensures seamless integration of advertisers' prospect data with Hubspot's CRM, saving time by avoiding the need to collect data on several different platforms.

TikTok and Hubspot: what's the advantage?

This partnership offers small businesses and SMEs the opportunity to grow commercially in 2024 and prepare for the future through their TikTok community.

According to Karen Ng, Senior Vice President of Products at HubSpot:

TikTok has become a major opportunity for brands wishing to make a name for themselves. It's a powerful way of combining the visibility of the social network with Hubspot's customer platform to convert connected audiences into high-value customers.

This new collaboration represents an opportunity for TikTok advertisers to considerably optimize their sales to customers and prospects.

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Optimizing performance with a TikTok strategy

Unifying data via CRM enables better organization and consistency, both in the customer experience and in prospect research. This organization is made possible by intelligent workflows and contextual analyses, which optimize the personalization of customer offers at different levels.

This collaboration paves the way for several new features for advertisers.

They will be able to integrate TikTok for Business with Hubspot seamlessly and in real time. They'll also be able to deploy lead-generating ads, automatically synchronized with the CRM.

Advertisers will also have access to Marketing Hub, enabling them to personalize interactions with prospects, which can be tailored to all channels, such as e-mail or paid advertising. This enables them to grow intelligently while organizing qualified leads with a view to closing deals.

Finally, this collaboration provides access to multiple reports, giving a more complete understanding of the results of each campaign, making it easier to improve future advertising campaigns.

The first 500 TikTok advertisers working with Hubspot have been offered $200 worth of ads for a limited time. This new partnership between the two platforms represents an opportunity to enhance and optimize marketing campaigns on the social network with significant implications.

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