Does Threads have a future? Spoiler: yes

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In the social media landscape, Meta's latest social network is making noise and already has a strong following: 5 signs that Threads has a future.

Threads, officially launched on July 5, 2023, is seductive because of its simplicity of registration, its minimalist graphics and also its resemblance to Elon Musk's platform. But what are the signs that Threads, as a new social network, has a bright future ahead of it?

To answer this question, social network monitoring tool Visibrain unveils its analysis of Threads' 5 promising long-term dimensions.

130 million monthly active users on Threads

Meta, the parent company of Facebook, Instagram and WhatsApp, launched its new Twitter-like social network Threads in early July 2023. Created to compete withElon Musk's platform, it's quickly catching on. By the fourth half of 2023, the network had more than 130 million monthly users.

Mark Zuckerberg also announced that the number of registered users had passed the 30 million mark within 7 hours of its launch.

Opinion leaders are present and active on Meta's social network

Public figures quickly adopted the social network. Journalists, political figures, artists and athletes are now Threads users. Like Jean-Luc Mélenchon, who now has over 46,900 subscribers.

The social network with the spiral logo also attracts celebrities from the cultural sphere. Footballer Neymar (14 million followers), singers Selena Gomez (13.1 million followers) and Jennifer Lopez (8.2 million followers) and the Kardashian clan with Kylie Jenner (11.4 million followers) and Kim Kardashian (10.1 million followers) are among the most followed.

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Many brands surf Threads, with a touch of humor

The network's arrival on the social media landscape has titillated brands, many of which have been quick to recognize Threads' potential.

Several brands stand out from the crowd when it comes to registering, using humor to great effect. Starting with Ikea, the king of furniture, in search of the social network notice. As for fast food, Burger King pokes fun at its competitor McDonald's by questioning their absence. Decathlon opts for irony, praising the resemblance to Twitter in its first publication.

The power of Meta behind the Threads social network

The platform benefits from the expertise of the Meta group. Social data science expert Florent Lefebvre attests to this: " Threads has a strike force that no emerging social network has at the moment: Instagram-based infrastructure, former Twitter employees, a marketing development department and financial capital from Meta ..."

He adds: " It only took a few days for it to crush emerging social networks such as Mastodon, Bluesky and Hive Social ".

The importance of monitoring Threads as a brand at a time of recurring bad buzz

The evidence is clear: in 2024, crises can occur on any social network. The Lydia crisis, the first bad buzz to be generated and relayed on LinkedIn, is a case in point. Threads may therefore represent a source of risk for brands in the future.

Against this backdrop of reputational challenges, Visibrain announces the release of its Threads monitoring module, designed to support brands in their day-to-day work, enabling them to protect their brand image and detect communication opportunities. For a week now, Visibrain-equipped communicators have been able to monitor their brand and sector on Threads. This new monitoring module joins the list of numerous sources already available on the Visibrain platform (X, Facebook, Instagram, YouTube, TikTok, LinkedIn, online press and blogs).

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