Instagram: increase the reach of your music carousels

Looking for an easy way to increase your reach on Instagram? Post Carousels!

That's the latest advice from Adam Mosseri, who in a recent FAQ explained that carousels and videos work better than simple visuals. Why? Mainly for two reasons, explains the Instagram executive: multiple media means more interactions, and more interactions means more reach. Secondly, if someone sees a carousel but doesn't view it, the algorithm will give them a second chance by displaying the second slide.

Add music to your Instagram carousels to appear in Reels

Mosseri also recommends adding music to carousels and photos, to make them eligible to appear in the Reels tab. Another opportunity for extended reach.

Instagram makes no secret of its ambition to bring carousels to the fore. This is demonstrated by the numerous options recently launched: the addition of stickers or native text, the possibility of uploading up to 20 photos, or even adding music. These new features make carousels a real asset for companies that don't always have the means or the inclination to produce Reels videos. What's more, carousels can be shared on other Meta platforms such as Facebook or Threads.

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